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The Northern Affinity CoWorking Day at Kirkstall Forge

Check out video footage of our recent CoWorking Day at Kirkstall Forge in Leeds.

The benefit of knowing your numbers

Through working as a Finance Director and running a training business Martin regularly sees business owners that don’t have a handle on their financials and are missing the opportunity to make better decisions. Often it is a lack of confidence, understanding and the right support – things that can be easily rectified.

Get consistent with your marketing every month

Join Michael Edwards and Anna Short as Anna discussing How To Get consistent with your marketing every month.

The Importance of goal setting in building a sales plan

Michael Edwards was joined by Pete Evans from SalesStar UK to discuss The Importance of Goal Setting in Building a Sales Plan.

The recipe for the perfect website

Dom Wint from Clean Page Design discusses how thinking, planning and setting realistic expectations will help you get the website you want, and that your business deserves.

Branding Q&A with Clare Froggatt

Michael Edwards was joined by Clare Froggatt from Make a brew and Clare answers all your questions about branding for your business.

How to create a simple marketing Strategy with Boo Marketing

Anna Short (Boo Marketing) joined Michael Edwards to go through 5 simple steps to create solid & long-term marketing foundations for your business.

Planning how to get the best out of your team

We were joined by Sally Bendtson from Limelight HR to discuss how important planning is to get the best out of the people in your team

Monthly Hybrid Meeting – January 2022

In January we were live at Wizu Workspace in Leeds with host Michael Edwards isolating from home and two fantastic guest speakers.  Catch up now with Deborah Ogden and Lucille Moore.

Microsoft Excel – Hints and Tips

During this session, Andy Hogg from The IT Trainer will be presenting ‘Tips and Tricks in Excel’.

Target Audiences and how to build these for your Marketing Plan

We were joined by Laura Norman from Chroma Marketing as we discuss Target Audiences and how to build these for your Marketing Plan.

Simplifying your wellness journey

Helen works with companies of all sizes enabling employee well-being initiatives to support your business game plan to foster employee well-being and to build a culture of health and wellness.

How to get the basics of cyber security right

In this video, Michael Edwards of The Northern Affinity will be joined by Raj Kundalia of CYBIONE Cyber Security who will give you a clear understanding of the Cyber Security threats and risks to your business, where to start building a cyber security plan and how to mitigate your cyber security risks.

How to use Socialsendr

Michael Edwards from The Northern Affinity was joined by Michelle Cowan from socialsendr as they discuss How to use the Socialsendr app

Sickpay benefits for the Self Employed

Join Michael Edwards from The Northern Affinity and Sabrina Hall from Kind Financial Services as they discuss Sick pay benefits for the self-employed.

Falling off the ladder – Transitioning from corporate life to freelance

Helen Hill – UnlikelyGenius™️ has always loved books and hoards more than she will ever read, so it is a dream come true that her first book launches next week. In this session Michael Edwards spoke with Helen about the process of creating Falling Off The Ladder including what inspired her to write it, the highs and lows, her tips for any budding non-fiction authors, and how she has made this become a reality.

How to turn your website into a lead generation machine

How to turn your website into a lead generation machine. Your business website not getting the results you want? In this session we will look at the practical steps you can take to ensure your website is getting you the results you need.

Your 11-point website service plan. Is your website behaving itself?

Join Michael Edwards from The Northern Affinity and Dom Wint from Clean Page Design as they discuss Your 11-point website service plan. Is your website behaving itself. Clean Page Design was set up to provide affordable website design with a friendly face. If you’ve neither the time nor inclination to build your own website, but you can’t see the point of paying city-centre agencies through the nose, then you just might have come to the right place.

From Nada & Nothing To Leads & Clients In 20 Minutes A Day

On this Northern Affinity Live, Judy Parsons, the LinkedIn Lady shares her tips for making the most of your limited time on LinkedIn to grow your business.

An introduction on how to make a website accessible for all.

Michael from The Northern Affinity was joined by Caren Launus-Gamble and Callum Gamble to give us an introduction on how to make a website accessible for all.

Introduction to Sales Star with Pete Evans And Dave Kurlan

Join Michael Edwards From the Northern Affinity along with Pete Evans And Dave Kurlan from Sales Star as they Discuss who Sales Star are and what they can do for you.

What is the Fractional Model?

Join Nick Websdell and Tony Capper, Michael Edwards, Anna Short and David Beere for an interactive webinar on How a Fractional Resource model deliverers transformational change to Small and Medium-sized Enterprises.

Barnsley & Rotherham Chamber of Commerce – Supporting businesses and the people in the businesses.

Join Michael Edwards from The Northern Affinity along with Rachel Nunn and Shane Young from the Barnsley & Rotherham Chamber of Commerce as they discuss What the Chamber of Commerce do and how could you add value and benefit to a Business.

The Financial fog coming out of Lockdown

Join Michael Edwards from The Northern Affinity and Anita Pickersgill From Thornbury Collection Services Limited as they discuss The Financial fog coming out of Lockdown, the need to have good terms and conditions and credit processes in your business and use them! Get that bit right and debt recovery support is much easier to deliver and works better

How to Maintain a Good Team

Michael Edwards from The Northern Affinity was joined by Amy Gault from Yorkshire Team Building as Amy discusses ‘How to Maintain a Good Team’.

How to get the most from your social media platforms.

Laura Norman from Chroma Marketing Ltd Marketing joined Michael Edwards from The Northern Affinity to discuss getting the most from your social media platforms.

How to ‘boost’ the success of your social media advertising

Social media has changed the way businesses communicate with their customers. The global pandemic has reinforced this and the need for all businesses to utilise social media platforms and their features have drastically increased

How important is health and fitness

Michael is joined by Jennie Edmondson from Go Health and fitness to discuss the importance for the body and mind to exercise and eat well.

When and Where to Share Your Business News – PR for your business

Gemma Birbeck, Director at Loaded PR provides us with a complete guide to sharing your business news with the media.

How to Get your Outlook In-box to Zero and keep it that way!

How to strategically plan and manage your in-box to zero and the steps to take to keep it that way.

How to Brand your business – The three areas of Branding

How to’ Succeed with your business branding. Branding 3 x 3, 3 tips each on 3 areas of branding : Strategy, Customer Journey and Identity.

How to take your first steps into employing

One of the most difficult decisions for any small business owner is to take on their first employee. It can be daunting and there is always the worry of where to start.

How to use SocialSendr with Michelle Cowan

Business isn’t just business; it’s a huge part of your life. You’ve got dreams, so to get there, you’re going to need three things; to surround yourself with the right people, to grow and develop your skills and knowledge, and to reach the right audience.

Business Banking – The Present and the future

Michael Edwards from The Northern Affinity was joined by Michelle Slater and Andrea Ottewell from Metro Bank to discuss business banking, the current landscape and what it could look like in the future.

5 ways to use video in your sales process to help you win more business

Michael from The Northern Affinity was joined by Simon Darlaston from Sandler Training to discuss how you can use video to help you win more business.

‘How to build an authentic approach to positively influence others’⠀

In this session, Karen will help business owners and leaders to build their own personal leadership style and give some practical tips on how to positively influence other people, both in and outside their business.

When Motorsport meets Charity

Gary will talk about his state of the art equipment, driving forward to raise money for a variety of different charities.

How to create a connection between your LinkedIn audience and your Website

In this How To session Jag Panesar from Xpand Marketing will be talking about simple ‘hacks’ that can be put in place to help improve your connection between your LinkedIn audience and your website.

How to boost your productivity and organisation within your business.

Work smarter not harder. Create a business that doesn’t own you. Be in control, grow your team and more…

HOW TO have an effective, strategic planning process

Having a strategy is one thing – but many businesses then fail to execute the strategy properly.

How do I make my website accessible for all visitors and why is it important?

Michael from The Northern Affinity will be joined by Caren Launus-Gamble from KreativeInc Agency – accessibility driven websites to discuss how important it is that websites are accessible for all visitors and how you can do this.

How to effectively manage your employees out of and beyond Lockdown

Sarah Bradley from The HR Dept Leeds South will talk us through extended Furlough, handling request for permanent homeworking including angles around H&S and employee well being

How To Insure & Protect Your People, Business and Assets correctly

What do you need to be aware of/what insurance should you consider/ what are the questions to ask when arranging your business insurance?

Are you making the most of your content? Could you do more to reach further & maximise your efforts?

Content takes up a lot of your time, so we want to ensure you are making the most of everything you create.

Are Hybrid events the future?

Michael Edwards from The Northern Affinity was joined by Stuart Mitchell from Catch The Mice to discuss the future for Hybrid Events as we exit from the Covid Pandemic.

Events – Where are we now and what is the future?

Michael Edwards from The Northern Affinity was joined by Zoe Wadsworth from Fab Events to discuss how the events industry has been impacted in the last 12 months and what the future is for events.

Andy Burnham Introducing The Greater Manchester Launch Event

The Northern Affinity launched a Greater Manchester group in March 2021 and the Major of Manchester left all our guests a welcome message.

How To Use the Techniques of Risk Management in your Smaller Business

Risk Management is often seen as being ‘corporate’ – one for the ‘big firms’, and not for SMEs – but the truth is that every business owner, manager or director is managing risk every single day.

How to increase engagement in your training

Engagement is key when delivering training. What do you need to know about getting people involved and keeping them focussed?

The Northern Affinity is growing – Launch events

In March 2021, The Northern Affinity will be launching new groups in South Yorkshire and Greater Manchester.

How to Prepare for a Rebrand

Going through a rebrand can seem like an in-depth and bewildering project, but it doesn’t have to be!

Skills that save lives – The Importance of First Aid Training

During this discussion, we explored the repercussions of being first aid trained, the issues that will need to be solved and how we can all improve our knowledge of what we should do in an emergency situation.

What is branding?

Michael Edwards from The Northern Affinity was joined by Fliss Lee from Honest Folk to discuss what branding is, why it is important and the benefits of a fantastic brand.

Whats stops business owners growing their business

Growing your business is ultimately the aim for the majority of business owners. However, many don’t take the next steps.

How to develop your marketing strategy must haves

The key to developing your marketing strategy is to start building one. However, where do you start?

Do businesses have a responsibility to society?

How important is it that businesses lead the way on improving society?

How to get your website doing more for your business

Does your website work for you? Does it get you leads and does it showcase your business and reflect the great work you do?

How to narrow your ideal customer down to provide more sales opportunities

The Core of Marketing – Understand who you are talking to.

‘How to’ make it easier for people to use your website

It’s hard work getting people to your website, do you ensure it is easier for your potential customers to use it?

‘How to’ change your energy so that you can change your life

You can set all the goals & strategies in the world, but if your energy is out of alignment then you’re not going to achieve your potential.

How does a business support and develop their teams?

Michael Edwards from The Northern Affinity was joined by Karen Amos from BrightBird Coaching & Training to discuss how businesses support and develop their teams

Video marketing, why you should you do it and how

Michael Edwards from The Northern Affinity will be joined by Ryan Mulhern from First Frame Productions to discuss the importance of video in your marketing strategy.

Commercial Finance – Building Partnerships

Michael Edwards from The Northern Affinity will be joined by Liz Jowett from ABL. ABL is a FCA-authorised, fully-independent commercial finance consultancy which adds value through partnerships

How to develop a doable Marketing plan

Anna Short from Boo Marketing joined us to help us develop a doable Marketing plan for you and your business

Ask the Expert – Strategy and Processes

Michael Edwards from The Northern Affinity was joined by three experts to answer your questions on how to create a strategy, how to create effective processes and how important this is for any business.

‘How to’ assess what insurance covers your business needs.

Jeff Dunn from Spencer Hayes joins Michael Edwards from The Northern Affinity to help you understand what insurance your business needs to protect your people, your business and your assets.

‘How to’ leverage your content from regular messages to generating leads

What business doesn’t want more leads? Unfortunately, it’s not always easy to get the required leads but the content you produce can be a fantastic way of demonstrating your expertise.

How to write your own Media Bio. Build your own PR

Caroline Joynson from Cheerleader PR joined Michael Edwards from The Northern Affinity to talk us through the steps of creating your own media bio.

Ask the experts – Sales

Michael Edwards was joined by three of The Northern Affinity partners with extensive knowledge of the world of sales and selling.

Ask the experts – Branding

Michael Edwards from The Northern Affinity was joined by 3 branding experts to take questions from our social media followers.

‘How to’ have the perfect initial sales meeting with a prospect

Pete Evans from Sales Star UK joins Michael Edwards from The Northern Affinity to look at the importance of asking the right questions and having an effective structure in your sales meetings.

How to’ develop a winning mindset to help you sell more

Pete Evans from Sales Star UK joins Michael Edwards from The Northern Affinity and will discuss the importance of developing a winning mindset in sales.

From Corporate to start up with Michelle Cowan

Michael Edwards from The Northern Affinity is joined by Michelle Cowan from socialsendr to discuss her career in the corporate world, the experiences and lessons learnt in that environment and how it has helped her start her own business.

‘How to’ care for health & wellbeing whilst balancing business priorities

Sarah Bradley from The HR Dept Leeds South joined Michael Edwards from The Northern Affinity to discuss ‘How to’ care for employee health and wellbeing whilst balancing business priorities

‘How to’ get great results from difficult conversations

Karen Amos from Bright Bird Coaching & Training joined Michael Edwards from The Northern Affinity and helped us all think about how to get positive outcomes from difficult conversations.

‘How to’ use the business model canvas as an effective planning tool

Joining Michael Edwards (The Northern Affinity) is Brenda Etchells who will help you understand how to use The Business Model canvas to plan your business strategy.

‘How to’ make your WordPress website more secure

In the latest webinar from our ‘How to’ Series, Phil Storey (Glow) joins Michael Edwards (The Northern Affinity) to talk us through 5 easy steps to take now to improve the security of your website.

‘How to’ write a website home page that drives conversions

Does your website bring you leads and enquiries? In fact, when was the last time you even looked at your own website? If it’s been some time, you’re not alone.

How do I organise my life? Becoming clutter free and better organised

Sue helps you make the most of your time & space through decluttering, organising & maintaining.

Digital Learning – How do you engage users?

Michael Edwards (The Northern Affinity) will be joined by Helen Hill (Unlikely Genius) to discuss how organisations are using digital learning.

Three businesses, two generations, one family.

Tune in to hear one family talk about running three separate businesses, and the trials of parenting, homeschooling and entrepreneurship during lockdown and beyond.

The Importance of Data for businesses

We were joined by Edward Wynn from DPI Consulting to discuss how important data is for any business of any size.

Outsourcing Sales for your business

We discussed how you can outsource your sales with Rebecca Roberts.

Keeping company directors on the right side of the law

Stewart Harper joined us to talk about the importance of staying compliant as a company director.

The Northern Affinity 2020 and beyond

The Northern Affinity is 1 in September 2020 and we have so many exciting plans for the future.

DISC profiling and strategic planning – How they complement each other

Two of our partners, Sarah Bradley (FCIPD) & Brenda Etchells got together to discuss how DISC profiling can help with strategic planning.

Business Networking – Benefits, changes and the future

We were joined by Ian & Tracey from In Business to discuss the world of Business Networking, how it has changed in the last few months, and what the future holds for it.

The Importance of time for business owners

We were joined by Michelle Poole from Virtual Hand to discuss the value of time for small business owners.

Transforming sales performance in a recession

We were joined by Paul O’Donohue, CEO and Founder of Sales Star and Pete Evans, MD of Ventas

The Importance of financial wellbeing

We were joined by Philip Stoker to discuss personal financial wellbeing and changes to the financial services industry.

The Northern Affinity Monthly Get Together

We held the May version of our monthly event on Zoom due to the ongoing pandemic. During this meeting we had the following speakers;

The benefits of professional Photography – Angela Higham La Vue Photographique

Demonstration of Social Sendr – Michelle Cowan

DISC profiling – Sarah Bradley – The HR Dept Leeds South

Credit Control and Debt Recovery

We were joined by Anita Pickersgill from ICM Group to discuss the importance of having effective and robust credit control processes for your business.

Languages with Kate Stansfield

We spoke to Kate Stansfield about her 13 years of experience in the language services industry and how we could become better at languages as a nation.

Sustainable Marketing with Laura Norman

We were joined by Laura Norman from Chroma Marketing to discuss Marketing, how it is changing and her fantastic ‘Brewed in Yorkshire” video series.

Human Resources – How is it evolving?

We were joined by Sarah Bradley from HR Dept Leeds South provides fantastic expertise in the world of HR

Strategy – Why it is important that businesses of all size have a clear and defined plan?

We were joined by Brenda Etchells from Carduus Ltd to discuss the importance of a strategy for a business, where to start and how important it is for growth.

What is coaching and how can it improve you and your business?

We were joined by Karen Amos from Bright Bird Coaching and Training to discuss coaching for leaders within businesses.

What is PR and why is it important for your business?

We were joined by Caroline Joynson from Cheerleader PR who talked us through the world of PR. Caroline’s mission is to “help passionate business owners get media coverage and PR.”

What is The Northern Affinity? Hear it directly from our Partners

Find out more about The Northern Affinity and what we do for our partners from the partners themselves.

Why are So Contented in The Northern Affinity?

So Contented is one of the partners of The Northern Affinity. Find our more from Helen why she joined us.

In Business – Why are you in The Northern Affinity?

In Business is one of the partners of The Northern Affinity and a fantastic training and networking organisation. Find our more from why they joined us in this video.

Brenda Etchells from Carduus Ltd explains why she is in The Northern Affinity

Brenda from Carduus Ltd is one of the fantastic founder partners of The Northern Affinity. In this video find our more from Brenda why she joined us.

Why Hope Park Workspaces are part of The Northern Affinity

Daniel Bullen talks to us about why he joined The Northern Affinity and the benefits to Hope Park Workspaces.

Securing and using your website to grow your business

We were joined by Phil Storey from Glow. Glow offer website maintenance and WordPress support. We discussed the importance of securing your website and getting a few tips on getting the best from your site.

Selling in a Crisis with Pete Evans

In this uncertain circumstances, many businesses are unsure how to approach the sales process. The Northern Affinity talks to Pete Evans from Ventas Sales all about selling in a crises, the issues currently facing businesses, how important strategy is and the importance of being able to sell well in this current environment.

Creating effective and efficient Business Processes

Sarah Small runs aDigitalme, an online business management company for entrepreneurs. We discussed with Sarah how she works to help small business owners and how any of us can get the best processes in place to help their business succeed.

Ensuring that technology makes your life easier!

Scott Riley from Cloud Nexus is a big believer in technology should make life easier for you and your business and not harder. During this conversation we will discover how you can do this and how he works with his clients to ensure they increase their efficiency.

How important is professional Photography for businesses?

Angela Higham from La Vue Photographique was with us to discuss the importance of professional photography for all businesses. We found out more about her business, the passion her and Daniel have for photography and how they help the businesses they work with.

The importance of protecting your businesses Intellectual Property

Matt Sammon from Sonder IP will help us all understand how important it is to protect the intellectual property of your business. For many, it is a quick and simple process and Matt will explain what you can do to protect your business as well as how he helps his clients.

HR for Small Business

We were joined by Sally Bendtson from Limelight HR to find out how she works with clients to aid their growth by supporting their HR function. We will also discuss all the issues currently relating to the Coronavirus pandemic and how it is impacting businesses with employees.

The Importance of Digital Marketing

We were joined by Clare Clifford from Sunshine Digital Media. Clare will be giving us the benefit of her knowledge and experience in Digital Marketing and discussing how important it is for all businesses to get this right.

The Business Funding Landscape

Jeremy Meadowcraft joined us to explain all about the business funding landscape and how grants/loans amongst other things are been used by businesses right now. Whatever your plans are: startup, growth, expansion, or acquisition Jeremy can help you navigate the funding maze and find the solution you need. During this conversation, we will explore the various solutions and the current funding landscape.

Protecting your business with Jeff Dunn

In this video, we are joined by Jeff Dunn from Spencer Hayes Insurance who will be talking us through all his experiences in the world of commercial insurances as well as explaining some of the common mistakes made by businesses that have proved costly.

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