Video Hub

At The Northern Affinity, we believe in the personal touch. We want you to see who our partners are, what they do and what they are like. We know we have a great set of people who really know what they are talking about, now you can see this too.

How to increase engagement in your training

Engagement is key when delivering training. What do you need to know about getting people involved and keeping them focussed?

The Northern Affinity is growing – Launch events

In March 2021, The Northern Affinity will be launching new groups in South Yorkshire and Greater Manchester.

How to Prepare for a Rebrand

Going through a rebrand can seem like an in-depth and bewildering project, but it doesn’t have to be!

Skills that save lives – The Importance of First Aid Training

During this discussion, we explored the repercussions of being first aid trained, the issues that will need to be solved and how we can all improve our knowledge of what we should do in an emergency situation.

What is branding?

Michael Edwards from The Northern Affinity was joined by Fliss Lee from Honest Folk to discuss what branding is, why it is important and the benefits of a fantastic brand.

Whats stops business owners growing their business

Growing your business is ultimately the aim for the majority of business owners. However, many don’t take the next steps.

How to develop your marketing strategy must haves

The key to developing your marketing strategy is to start building one. However, where do you start?

Do businesses have a responsibility to society?

How important is it that businesses lead the way on improving society?

How to get your website doing more for your business

Does your website work for you? Does it get you leads and does it showcase your business and reflect the great work you do?

How to narrow your ideal customer down to provide more sales opportunities

The Core of Marketing – Understand who you are talking to.

‘How to’ make it easier for people to use your website

It’s hard work getting people to your website, do you ensure it is easier for your potential customers to use it?

‘How to’ change your energy so that you can change your life

You can set all the goals & strategies in the world, but if your energy is out of alignment then you’re not going to achieve your potential.

How does a business support and develop their teams?

Michael Edwards from The Northern Affinity was joined by Karen Amos from BrightBird Coaching & Training to discuss how businesses support and develop their teams

Video marketing, why you should you do it and how

Michael Edwards from The Northern Affinity will be joined by Ryan Mulhern from First Frame Productions to discuss the importance of video in your marketing strategy.

Commercial Finance – Building Partnerships

Michael Edwards from The Northern Affinity will be joined by Liz Jowett from ABL. ABL is a FCA-authorised, fully-independent commercial finance consultancy which adds value through partnerships

How to develop a doable Marketing plan

Anna Short from Boo Marketing joined us to help us develop a doable Marketing plan for you and your business

Ask the Expert – Strategy and Processes

Michael Edwards from The Northern Affinity was joined by three experts to answer your questions on how to create a strategy, how to create effective processes and how important this is for any business.

‘How to’ assess what insurance covers your business needs.

Jeff Dunn from Spencer Hayes joins Michael Edwards from The Northern Affinity to help you understand what insurance your business needs to protect your people, your business and your assets.

‘How to’ leverage your content from regular messages to generating leads

What business doesn’t want more leads? Unfortunately, it’s not always easy to get the required leads but the content you produce can be a fantastic way of demonstrating your expertise.

How to write your own Media Bio. Build your own PR

Caroline Joynson from Cheerleader PR joined Michael Edwards from The Northern Affinity to talk us through the steps of creating your own media bio.

Ask the experts – Sales

Michael Edwards was joined by three of The Northern Affinity partners with extensive knowledge of the world of sales and selling.

Ask the experts – Branding

Michael Edwards from The Northern Affinity was joined by 3 branding experts to take questions from our social media followers.

‘How to’ have the perfect initial sales meeting with a prospect

Pete Evans from Sales Star UK joins Michael Edwards from The Northern Affinity to look at the importance of asking the right questions and having an effective structure in your sales meetings.

How to’ develop a winning mindset to help you sell more

Pete Evans from Sales Star UK joins Michael Edwards from The Northern Affinity and will discuss the importance of developing a winning mindset in sales.

From Corporate to start up with Michelle Cowan

Michael Edwards from The Northern Affinity is joined by Michelle Cowan from socialsendr to discuss her career in the corporate world, the experiences and lessons learnt in that environment and how it has helped her start her own business.

‘How to’ care for health & wellbeing whilst balancing business priorities

Sarah Bradley from The HR Dept Leeds South joined Michael Edwards from The Northern Affinity to discuss ‘How to’ care for employee health and wellbeing whilst balancing business priorities

‘How to’ get great results from difficult conversations

Karen Amos from Bright Bird Coaching & Training joined Michael Edwards from The Northern Affinity and helped us all think about how to get positive outcomes from difficult conversations.

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