Our Partners Anna Short (Boo! Marketing), Brenda Etchells (Carduus Ltd) and Fliss Lee (honest Folk) sat down this week with Michael Edwards (The Northern Affinity) to discuss the vital connection between business strategy, brand & marketing that’s required for a strong & successful business. You can’t have any of these without the other, they work in synergy.
The outcome of this 25 min chat was that post-Covid19, businesses won’t be able to pick up where they left off with their strategy, they need to be rethinking this now, as the world & audiences’ mindsets are already changing. What worked before may not work in the near future – this places SMEs at an advantage as they can be agile enough to adapt quickly.
SMEs can capture the present situation to be relevant, adapt & refine in short stints. Long term plans just won’t cut it, so an ‘in the moment’, simple & practical approach will see you as prepared as can be.
The key takeaway here is to ADAPT NOW.
Make the simple connection between business goals, brand & marketing for a strong & consistent approach with deep-seated & meaningful values that you live & breathe.
Any questions let us know, we’re not an affinity for nothing, we’re here to support one another.
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