Marcus Morgan-Etty
Co-Founder and Creative Director
Single Thread Ltd
Design Agency

BIOGRAPHY

Personal Profile

I had 25 successful years managing, designing and launching award-winning hospitality venues around the world. After 10 years running my company in Africa I moved back to the UK and created Peak Hospitality Consultants, which launched the award-winning Hinchliffes Farm Shop in Netherton.

Covid took a heavy toll on me personally as well as my business. It decimated the hospitality industry and forced me to close my company. After a deep breath and some soul-searching, I decided to use my decades of design, branding and storytelling skills to launch our new creative design agency, Single Thread Ltd. in Slaithwaite.

I had to pivot my career at age 49 after 25 successful years in the restaurant and club business to launch my design agency. Scary, challenging and rewarding in equal amounts but love a challenge.

Services Offered

End-to-end creative services .

Branding, web design, packaging, and video production

Fast-paced, agile subscription-based service for clients with regular design needs.

Current offer

COMPANY PROFILE

At SingleThread, we recognise that design is often viewed as an ego-driven, overpriced industry. We strive to humanise the design process by telling stories and building a narrative that helps clients connect with their target audience. Our approach to design is grounded in collaboration and close communication with clients, where we work closely to understand the story behind the business to develop tailored solutions that exceed their expectations.

Our founding company SingleThread primarily provides larger, strategy-driven branding and website projects. We work closely with clients to develop bespoke solutions tailored to their needs. Our stripped-back design process and immersive and personal approach allow us to provide big agency ideas and expertise without the designer price tag, passing on time and cost savings to our clients.

Our target market and competitive landscape for our services are focused on niche areas with high-volume marketing and design needs, such as tech, property development, healthcare, legal and hospitality. By focusing on these specific areas, SingleThread is able to develop deep expertise and provide clients with tailored solutions that meet their unique requirements.

HEY Marcus, WHY DID YOU JOIN
THE NORTHERN AFFINITY?

Being an expat for over a decade and not being from West Yorkshire I have a very small network so i joined Northern Affinity to help meet fellow business owners, startups and fast-growing SMEs.

COMPANY PROFILE

At SingleThread, we recognise that design is often viewed as an ego-driven, overpriced industry. We strive to humanise the design process by telling stories and building a narrative that helps clients connect with their target audience. Our approach to design is grounded in collaboration and close communication with clients, where we work closely to understand the story behind the business to develop tailored solutions that exceed their expectations.

Our founding company SingleThread primarily provides larger, strategy-driven branding and website projects. We work closely with clients to develop bespoke solutions tailored to their needs. Our stripped-back design process and immersive and personal approach allow us to provide big agency ideas and expertise without the designer price tag, passing on time and cost savings to our clients.

Our target market and competitive landscape for our services are focused on niche areas with high-volume marketing and design needs, such as tech, property development, healthcare, legal and hospitality. By focusing on these specific areas, SingleThread is able to develop deep expertise and provide clients with tailored solutions that meet their unique requirements.

HEY Marcus, WHY DID YOU JOIN THE NORTHERN AFFINITY?

Being an expat for over a decade and not being from West Yorkshire I have a very small network so i joined Northern Affinity to help meet fellow business owners, startups and fast-growing SMEs.

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