James Starkey
Director
Black Lab Digital
Marketing & Digital

BIOGRAPHY

Personal Profile

The Early Years

As a fresh faced graduate I started out in the digital world selling TV stands via an agency’s internal website as well as making lots of cups of tea. I loved the power of e-commerce, I was excited by the capabilities it provided businesses of all sizes to reach customers nationally and globally. As I progressed internally I began to work on mobile app projects for the likes of Nokia, BBC and V Festival, this experience exposed me to working with household names. After a move to a well-known shopper-marketing agency, I worked on developing digital strategies and tools that tied in with traditional shopper activations. Working across adidas, Pepsi, Diageo and (my personal favourite) Lego I got to develop a range of experiences using emerging tech to bring these brands to life.

Black Lab Digital is born

Black Lab was the product of a dream that had been ignited all the years ago when running the TV stand business – having my own business to grow and develop. After cutting my teeth on app development and spending five years working in shopper I felt it was time to break out and build something. Using all my experience I was intent on working with businesses of all sizes to help them improve their digital marketing. After two and a half years of starting and stabilising Black Lab, we moved into our own office space and brought on our first full time team member. We’re now working alongside a range of clients both big and smaller, excitingly all present their own unique challenges that keep things interesting.

Services Offered

Art direction

Brand strategy

Design for print

ECRM/Email

Google Adwords

Social media strategy

SEO

Video production

Web design

Website development

Current offer

Free Digital Audit FREE

COMPANY PROFILE

Black Lab Digital is a digital-first agency based in Otley near Leeds. Digital is our focus, our background and what we do really well. It also means we offer a breadth of experience vital for clients in search of innovative and bespoke digital solutions. With engaging technology Black Lab can take you right through to the finished creative output or we can simply take care of the digital side of things for you.

HEY James, WHY DID YOU JOIN
THE NORTHERN AFFINITY?

Since setting up Black Lab, I have seen that we’re stronger together; Northern Affinity provided the opportunity to work with partners as suppliers and as clients that have the ability to enhance and support one another.

Free Digital Audit FREE

COMPANY PROFILE

Black Lab Digital is a digital-first agency based in Otley near Leeds. Digital is our focus, our background and what we do really well. It also means we offer a breadth of experience vital for clients in search of innovative and bespoke digital solutions. With engaging technology Black Lab can take you right through to the finished creative output or we can simply take care of the digital side of things for you.

HEY James, WHY DID YOU JOIN THE NORTHERN AFFINITY?

Since setting up Black Lab, I have seen that we’re stronger together; Northern Affinity provided the opportunity to work with partners as suppliers and as clients that have the ability to enhance and support one another.

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