Personal Profile

Here’s the thing about great content – it gets you noticed.

And that’s what I’m all about; getting you and your brand noticed.

I co-founded So Contented with Helen Cliff three years ago. You might say we’re not your typical copywriters; Helen’s had a career in family law, and I’ve got an engineering degree and worked in both retail and private banking. It gives us a pretty unique perspective on content creation, regardless of the sector we’re working with.

We offer all kinds of content and copywriting services at So Contented; everything from content strategy to blog writing and editing.
While I love everything we do, there’s a couple of things in particular that I absolutely live for in business.

The first one is helping entrepreneurs, who want to build their personal brand and get in front of their audience, to create awesome content. Not everyone wants someone else to write their content for them – some business owners enjoy the authenticity of doing it themselves, while others just don’t have the budget to outsource the amount of content they want to create. But it’s easy to feel overwhelmed, not know where to start, worry it’s not on point and no will read it, or just let your content schedule get away from you. That’s why I love content coaching – I get to work with driven business owners and help them get exactly what they need from their content and the process of creating it.

The second thing that has me springing out of bed in the morning is a brand voice project. I love helping a business to really find itself and articulate its values (and I don’t mean the bog standard, boring stuff like “honesty” and “integrity”. Blah. I mean the stuff that REALLY lights the fire of that business and influences the behaviour of the people within it). Then it’s about linking those values to the way everyone in the business should communicate and creating guidelines – so it’s always consistent and always recognisable. It’s your brand personality on paper.

If you want to know more about what we do and how to work with us, get in touch. I’d love to hear from you. Send me a message or drop me an email at gemma@socontented.com. I can’t wait to hear what really revs your engine in your business!