Carla Johnson
Director
Pretty Fierce Marketing
Marketing

BIOGRAPHY

Personal Profile

My story is pretty simple. 

I was brought up by a successful entrepreneur who taught me that with hard graft, a positive attitude and a focused mind, we can achieve anything. 

Creativity, ambition and the ability to think differently is in my blood. 

Two decades of working for household name businesses has given me an unparalleled understanding of what businesses do and do not want, need and like. 

I have set winning 5 year strategies, built leading brands and created award winning campaigns. 

Pretty Fierce Marketing is built upon my values and experience. The business has grit, determination and passion built into its DNA. We are a small expert team and we love nothing more than helping small businesses grow. 

Personally, I love creative thinking, a cold glass of wine (or 3!) and laughing until my face hurts.

Services Offered

Marketing Strategy

Competitor Insight

Building market leading brands

Developing/Managing marketing campaigns

Coaching and Development

Current offer

COMPANY PROFILE

We love helping start-ups get started and growing businesses develop. 

We are fiercely passionate about turning dreams into profitable reality. 

And we have seen first-hand the increased success a small business gets from planning first and doing second.   

Pretty Fierce work with you collaboratively to reduce the bulk of marketing strategy and planning from your ‘to do’ list so that you can focus on what you’re best at – building your business. 

Exploring, creating and implementing winning customer first marketing strategies that drive commercial benefit

Distilling market insight and competitor data to identify key opportunities and the plans to strategically activate.

Building differentiated, market leading brand & customer propositions that deliver ROI
Creating seamless integrated acquisition and retention strategies to drive customer experience and
loyalty

Developing and managing compelling omni channel campaigns that change customer behaviour at both a national and local level

Measuring, evaluating and reporting to generate clear learnings and future recommendations
Coaching and developing existing talent to build winning teams

HEY Carla, WHY DID YOU JOIN
THE NORTHERN AFFINITY?

The Northern Affinity provides a revolutionary way to network. As a small business owner, I want to spend my time on truly helping businesses grow. Working with the Northern Affinity will provide me with quick connection to those who will benefit from our help the most. We can't wait to get started!

COMPANY PROFILE

We love helping start-ups get started and growing businesses develop. 

We are fiercely passionate about turning dreams into profitable reality. 

And we have seen first-hand the increased success a small business gets from planning first and doing second.   

Pretty Fierce work with you collaboratively to reduce the bulk of marketing strategy and planning from your ‘to do’ list so that you can focus on what you’re best at – building your business. 

Exploring, creating and implementing winning customer first marketing strategies that drive commercial benefit

Distilling market insight and competitor data to identify key opportunities and the plans to strategically activate.

Building differentiated, market leading brand & customer propositions that deliver ROI
Creating seamless integrated acquisition and retention strategies to drive customer experience and
loyalty

Developing and managing compelling omni channel campaigns that change customer behaviour at both a national and local level

Measuring, evaluating and reporting to generate clear learnings and future recommendations
Coaching and developing existing talent to build winning teams

HEY Carla, WHY DID YOU JOIN THE NORTHERN AFFINITY?

The Northern Affinity provides a revolutionary way to network. As a small business owner, I want to spend my time on truly helping businesses grow. Working with the Northern Affinity will provide me with quick connection to those who will benefit from our help the most. We can't wait to get started!

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