Brenda Etchells
Director
Carduus Ltd
Business Strategy

BIOGRAPHY

Personal Profile

I am Brenda Etchells and I am passionate about facilitating really great strategic discussions.

An experienced MBA professional, my background spans three decades and many disciplines, including marketing, product development, business intelligence, corporate planning and all aspects of the strategic planning process. I have been privileged to be involved in large strategic programmes such as mergers and transformation projects.

I have worked for both the Royal Bank of Scotland and Yorkshire Building Society. Whilst financial services has been my dominant industry I am also a long-standing governor of a large high school and a trustee of a mental health charity. I do believe that as a strong facilitator I can be an asset to any organisation in any industry.

So, you may be wondering what my company name means – well, ‘carduus’ is the latin word for ‘thistle’. I am a Scots lass and wanted my company name to reflect my heritage, which I am deeply proud of.

I have now lived in Leeds for 22 years and my life is firmly established here and would love to meet and work with local businesses – large and small. So, if you are planning a strategy event or require help with any other aspect of the strategy process please get in touch to see how I can be of value.

I look forward to hearing from you.

Services Offered

Facilitation

Strategic Tools

Reporting

Engagement

Alignment

Support

Contact Details

07702 617908

brenda.etchells@carduusltd.co.uk

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Current offer

Free Business Model Canvas for all partners

COMPANY PROFILE

I offer a wide range of strategic planning services on either a day rate basis or short term contracts. I can also undertake an audit of your current planning process and offer solutions where required.

HEY Brenda, WHY DID YOU JOIN
THE NORTHERN AFFINITY?

Current offer

Free Business Model Canvas for all partners

COMPANY PROFILE

I offer a wide range of strategic planning services on either a day rate basis or short term contracts. I can also undertake an audit of your current planning process and offer solutions where required.

HEY Brenda, WHY DID YOU JOIN THE NORTHERN AFFINITY?

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