When thinking about their brand, a lot of companies focus their efforts on outgoing strategies; whether that’s marketing, packaging or advertising campaigns. However, the danger in focusing solely on your outgoing offerings is forgetting the people at the centre of your business – your staff. If you look after your people, they’ll be the best brand ambassadors you could wish for. If you want them to nurture the heart and soul of your company,it’s important to keep them excited about your brand. Here’s how to do just that.
Why is it important to send your marketing inward?
Without a strong connection to your brand, your employees run the risk of potentially undermining any advertising efforts you’re sending out of the four walls of your office. If your team’s excited about your products and services, your present and future clients will be too. So it’s important to do all you can to ensure that your employees feel connected with their place of work. Employees who really believe in the brand are statistically working harder and are more loyal to the company.
Quite often, employee loyalty and support is taken as a given, when the fact of the matter is, it’s something that needs to be earned. Keeping your team in the loop by telling them what’s going to happen is a world away from really and truly convincing them about the brand they’re working for.
So how can you foster a sense of common purpose, unity and brand belief amongst your staff?
Transform your workspaces.
This may sound like a simple solution and it can be. What better way to promote your brand values than creating an environment where your mission, vision and values are breathed in by every employee each and every day?
Creating a visually pleasing, stimulating environment will help your employees stay creative and inspired. It’s a brilliant opportunity to showcase the heart of your business and what it stands for. There have been lots of studies over which colours will work best in office environments when it comes to having calming effects or increasing productivity. It’s important when redesigning your office space to take into consideration the needs of your employees.
Think about what it is your team needs to help them be the best they can be. Do they work long hours and therefore need more muted colours to avoid eye fatigue? Are you a creative industry that needs lots of inspiration dotted around the office? Wall-murals are a simple but striking way to show your employees and visitors what you’re all about.
The power of social proof.
Never underestimate the power of a positive referral from your employees. If you’re able to create a positive working environment, the chances of your employees sharing and showcasing your brand to their personal network significantly increase.
The addition of a stand-out mural is an easy way to share content and bring a focal point to your visitors. It promotes the essence of your business to those both inside, and outside, of your organisation. In addition to this, it can serve as a daily reminder to everyone, whether they’re the CEO or the new starter, of why you’re all there working hard and the goals they’re out to achieve. It’s something everyone in the company can be proud of.