How to maximise your presence on LinkedIn

September 22nd, 2020

Because of the very nature of The Northern Affinity, we spend a lot of time on LinkedIn. This online networking platform allows users to build up their connections and curate a feed of like minded business people who might be the key to their next big opportunity. Many of our partners are very active on LinkedIn. You can find each of their profiles at the bottom of their partner pages. Today, we wanted to discuss just a few ways you can get yourself noticed on LinkedIn and maximise your results from the platform. 

Make sure your profile is complete.

Think about it. You wouldn’t show up to a job interview with half a CV would you? Consider your LinkedIn profile as your online CV. It’s other people’s first impression of you and as we all know, you don’t get a second chance at a first impression. This is when it’s a great idea to make sure your brand assets are all aligned, a clear branded LinkedIn banner and profile photo will help you stand out from the crowd and let people know what you’re all about. 

LinkedIn will guide you through the process until your profile is complete. It looks great to have recommendations and endorsements from former or current colleagues on there for good measure. Who wouldn’t want their experience and references all in one place? 

Connect with the right people.

The more people you connect with, whether they’re in your industry or not, the more LinkedIn will start recommending your profile to others. Not only is this a brilliant way to connect with people you know and hear their professional updates, you can connect with those who inspire you. Fill your feed with educational, inspiring posts. There’s always something to learn from the people around us and filling your connections with a diverse group of people is an excellent way to achieve this.

Engagement gets you noticed.

Much like the real life working world, you get out of LinkedIn what you put in. If you’re someone who set up your profile and hasn’t looked at the platform since, chances are you won’t be getting much return. However, if you’re active and engaging on a variety of posts, whether that’s liking, sharing or leaving an encouraging comment, the chances of you then showing up on more people’s feeds is significantly increased. Who knows who may spot you down the line? 

This is when becoming part of a community like The Northern Affinity can be really beneficial. You have a ready made group of cheerleaders ready to sing your praises and help you get noticed by your future connections.

Did you see our LinkedIn live with Judy Parsons? We discussed general tips for improving your engagement and activity on LinkedIn as well as some tips and tricks to make your profile the best it can be. To hear more details or for more information on how to become part of The Northern Affinity, please get in touch with us today.

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