The Northern Affinity Partners Meeting – Friday 31st January 2020

We enjoyed a fantastic partner event on Friday. It was a great opportunity to connect and share valuable knowledge. We will be hosting these events on the last Friday of every month at the Northern HQ

Business and Brand Strategy

Distinguishing a clear business and brand strategy can be confusing. However, we were lucky enough to hear from Brenda Etchells (Carduus Ltd) and Fliss Lee (Honest Folk) about combining the two to find the ‘sweet spot’ where your business values meet your customers values to create one cohesive strategy.

We have all experienced a business who don’t seem to practise what they preach when it comes to company values. We discussed at length the importance of defining your values; not just by using positive buzz words you think your customer wants to hear, but by delving in to what really matters to your customers and ingraining these in the way you run your business. 

Using some interesting examples, we learnt more about what makes up branding (it’s more than just a logo!) and how making some simple changes can strengthen your brand and help towards achieving your business goals.

 

Sales Mentality

In the afternoon, we welcomed Pete Evans (Ventas Sales) who took us through the sales process, with a difference. Identifying your sales mindset and knowing where your weaknesses are will ultimately improve your performance. Even simple things like putting your phone away before a pitch can make all the difference to your mindset when entering the room. 

One thing we often forget with sales is the importance of practising the process. Grab a friend or your business partner and go through your pitch so you’re confident before stepping into the room with the big players! There were lots of useful things to take away and I think we will all be spicing up our sales process and improving our mindsets to make sure we achieve our goals in sales.

The Northern Affinity News

Yorkshire Meetups

We are very grateful that many of you travel from far and wide to come and connect which is why we’re looking into arranging some future sessions in both Huddersfield and Harrogate to expand our community at The Northern Affinity. 

Dates for your diary: 

Our second round of peer group taster sessions will be running on Wednesday 26th February.
There will be a free open-day for hot deskers on Wednesday 27th February. Please share this with your connections who may be interested in trying out the co-working environment.
Sarah Bradley will be running a HR clinic on Wednesday 27th February for anyone wishing to discuss their HR strategy.
The next peer group coaching session for The Northern Affinity partners will be taking place on the morning of Friday 28th February before the next partner meeting. This meeting will be open for non-members to attend so please invite your connections along. Please contact Michael to reserve a space. 

For further details on The Northern Affinity and any upcoming events, please contact Michael.

Commercial Property

When starting a business, there comes a time when hunting for a business premises begins. This perhaps may come in the form of an office, warehouse, yard, store fronts etc. However there comes a time when you have to make the decision between leasing a premises and applying for a commercial mortgage. In this short article, allow me to give you an overview to what a commercial mortgage is, and how it may benefit you.

In many cases, applying for a commercial mortgage to be able to purchase your own business premises can perhaps be the best solution for your business needs. 

Of course, a commercial property can support you in getting your own business property however it can also be used to buy an existing business if this is part of your plans; so if you do want to own another business then a commercial mortgage might be right for you.

Taking out a commercial mortgage will help you to make substantial capital gains through capital growth and can help you to make profits much more easily. 

Many people find that a commercial mortgage helps them to receive a stable environment for business planning simply due to the fact that mortgages such as these do not fluctuate in value like rental prices can. Also, you will find that the majority of these loans offer a nice low monthly interest rate which helps businesses to save money which can be put towards other projects within a business. 

Any interest on commercial mortgages is tax deductible which does help with the annual tax overhead that comes with owning a business and can really help with cashflow – something we all know can be tough to manage whilst starting a business from scratch. 

Plus, as mentioned earlier, the value on your business property will appreciate over time. If you were to sell your current property for a higher price an moved on to another location you all of a sudden have some cold hard capital to play around with and either use it to advertise, take on more staff, or perhaps even buy a larger property. 

So if you have ever considered obtaining a commercial mortgage then it may just be one of the best things that you can do for your business and may be a great solution for you. 

We have direct access to an extensive panel of funders that can support anyone from first time buyers right up to experienced commercial property owners. Our experience can help you with the commercial mortgages for any commercial property from offices, care homes, licensed premises, land, warehouses and much more. 

Typically, you can expect terms of anything up to 30 years and up to 80% loans to value or 100% funding depending on additional security – plus with interest only periods too a commercial mortgage may give you the best start to business, or give you a strong stepping stone for your expansion plans.

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