The earliest podcast dates back to sometime in the early 2000’s but it wasn’t until the 2010’s that the medium really started to gain momentum. Currently, the number of podcasts available is fast approaching 1,000,000. Despite a world that’s dominated by so much visual content, listeners have continued to grow year on year. Whatever you’re interested in, there’s probably a podcast for that.
So, the question is: how did this new form of radio become one of the most successful forms of media on a global scale? After all, the average marketing video has roughly 60 seconds of audience attention before someone will switch off. So how does these episodes (usually lasting around an average 40 minutes) still listened to for 90% of their duration? Let’s take a look.
The ability to multitask.
Unlike TV, film and online video content, consuming podcasts doesn’t require you to be stationary for any length of time. You can be going about your business all while catching up on the latest episode of your favourite show. Some creators film their episodes and upload them to YouTube but the primary way of consuming the medium is still simply listening.
The most common instances people choose to listen to podcasts are while driving, working out, and doing household chores; likely because they can improve what can be a mundane task.
There really is something for everyone.
Variety truly is the spice of life. This year, the top five categories have been society & culture, business, comedy, health, news & politics. Every one of these categories has numerous sub sections and sub categories to suit every need and niche you could possibly wish for.
We all love listening to discussions about the things we’re passionate about. Often, we want to learn as much as we can about a topic and podcasts often allow us to become experts in our own right. Alternatively, comedy podcasts serve as pure and simple entertainment; a way of escaping day the day. There’s even podcasts to help with you guided meditation and getting you off to sleep at night.
The more popular these podcasts have become, their audiences have grown both in size and diversity. Much like beloved TV shows and films, devoted fans find one another and form communities. Such is the popularity of podcasts, many of them have gone on to write accompanying books, release additional merchandise and even produce live shows to international acclaim.
For example, particularly popular podcasts are now seeing the demand to take the shows on the road. Some have played large, prestigious venues around the world. Their dedicated fans flock to the theatres to hear additional material and get to know their online community.
There are a number of popular business podcasts available for those wanting to work on personal development, hear stories from other like minded people or have a laugh at some of the failures we all make along the way.
A number of our partners already host successful podcasts, sharing their expertise and unique point of view. If you’ve always wanted to start a podcast but not quite known where the best place to start is, The Northern Affinity is now offering podcasting as part of our services. You can find more information here.