Why are is the number of self-employed workers still rising in 2020?

The number of self-employed workers has been on the up in the UK since 2001. They now account for around 15% of the working population. The figures dramatically increased after the 2008 recession forced a lot of larger companies to downsize their teams. Suddenly a ‘job for life’ wasn’t such a guarantee. But why is the number of those taking the leap in to self-employment still on the rise in 2020?  

Addressing the work-life balance.
Life should never be all work and no play. The phrase ‘work-life balance’ still feels like a bit of a buzz word but an increasing number of studies show that it is something to address. With burnout in the workplace causing a rising number of serious physical and mental health issues, the WLB is not something to ignore.

Becoming self employed is not without its challenges. According to statistics, those who are self-employed tend to work more productively and gain greater gratification from their efforts. Flexible working hours allow you to tailor your day to best suit your body clock and life commitments; allowing you to be more productive during your working day. 

I want to take control of my work.
For a long time, the ‘side hustle’ wasn’t seen as a viable option for making a living. Nowadays it’s celebrated. More people than ever are choosing to follow their passion in life and turning it into a career, even if it means facing more challenges than they would have done in employment. 

Studies suggest that autonomy makes for more satisfied and productive workers. That’s what makes being your own boss so desirable. As well as being able to decide what projects you do and don’t take on, choosing your own hours in which to do those projects can make your working life much more gratifying. 

The growing popularity of apprenticeship schemes and training programmes gives young people a better sense of ownership over their work. Entrepreneurship is encouraged from a young age. Social media is largely held accountable for the large rise in young people becoming part time self-employed. Whilst it isn’t a traditional career path, the new age of digital advertising and influencer culture is a huge market. It means an increasing number of young people are able to make money from the comfort of their own bedrooms. 

Looking after mental health and wellbeing has become a bigger priority. Part of that is negotiating the best working life possible. With this in mind, it’s hardly surprising the number of people choosing to step away from the traditional 9-5 continues to rise. Technology advancements and the development of coworking spaces have made it easier than ever to start a business anywhere at any time; allowing more people to follow their career dreams and make them a reality.

The Northern Affinity Partners Meeting – Friday 31st January 2020

We enjoyed a fantastic partner event on Friday. It was a great opportunity to connect and share valuable knowledge. We will be hosting these events on the last Friday of every month at the Northern HQ

Business and Brand Strategy

Distinguishing a clear business and brand strategy can be confusing. However, we were lucky enough to hear from Brenda Etchells (Carduus Ltd) and Fliss Lee (Honest Folk) about combining the two to find the ‘sweet spot’ where your business values meet your customers values to create one cohesive strategy.

We have all experienced a business who don’t seem to practise what they preach when it comes to company values. We discussed at length the importance of defining your values; not just by using positive buzz words you think your customer wants to hear, but by delving in to what really matters to your customers and ingraining these in the way you run your business. 

Using some interesting examples, we learnt more about what makes up branding (it’s more than just a logo!) and how making some simple changes can strengthen your brand and help towards achieving your business goals.

 

Sales Mentality

In the afternoon, we welcomed Pete Evans (Ventas Sales) who took us through the sales process, with a difference. Identifying your sales mindset and knowing where your weaknesses are will ultimately improve your performance. Even simple things like putting your phone away before a pitch can make all the difference to your mindset when entering the room. 

One thing we often forget with sales is the importance of practising the process. Grab a friend or your business partner and go through your pitch so you’re confident before stepping into the room with the big players! There were lots of useful things to take away and I think we will all be spicing up our sales process and improving our mindsets to make sure we achieve our goals in sales.

The Northern Affinity News

Yorkshire Meetups

We are very grateful that many of you travel from far and wide to come and connect which is why we’re looking into arranging some future sessions in both Huddersfield and Harrogate to expand our community at The Northern Affinity. 

Dates for your diary: 

Our second round of peer group taster sessions will be running on Wednesday 26th February.
There will be a free open-day for hot deskers on Wednesday 27th February. Please share this with your connections who may be interested in trying out the co-working environment.
Sarah Bradley will be running a HR clinic on Wednesday 27th February for anyone wishing to discuss their HR strategy.
The next peer group coaching session for The Northern Affinity partners will be taking place on the morning of Friday 28th February before the next partner meeting. This meeting will be open for non-members to attend so please invite your connections along. Please contact Michael to reserve a space. 

For further details on The Northern Affinity and any upcoming events, please contact Michael.

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