With contributions from all our experts within The Northern Affinity, our blog is a hive of information and advice to help you grow your business and develop your skills.

June 23rd, 2020

Adapting your business model – Brenda Etchells

Understanding your business model is the first step if you want to grow your business.   When we start, we’ll write a business plan but often we never revisit it. Like most things in life, our businesses evolve over time and that often means your model will need revisiting and updating to reflect the new… … MORE

Read more
June 16th, 2020

How a professional marketer can transform your business.

As the  world of  digital marketing becomes ever more saturated, it’s easy to see why some businesses get overwhelmed and so end up doing little or no marketing activity. A few ads on social media on the likes of Facebook and LinkedIn will not cut it. Neither will writing the odd blog. Executing your marketing activities… … MORE

Read more
June 9th, 2020

Selling In A Crisis – Pete Evans

We’ve all faced an increased number of day to day challenges since we went into lockdown. Fundamentally, we’re all trying to figure out how to keep our cash flow going to ensure that we come out on the other side. . While we continue to find our way through these unprecedented times, I’ve put together… … MORE

Read more
June 2nd, 2020

The Northern Affinity Open Partners Meeting – Friday 29th May 2020

Our May meeting was one of the biggest turn outs we’ve had since the start of The Northern Affinity. It was brilliant to see faces old and new, ready to connect, share and learn.  We began with the usual updates from Michael. We’re pleased to say our website has now been updated with a full… … MORE

Read more
May 20th, 2020

Join The Conversation

Spencer Hayes Group, based in Rawtenstall and West Yorkshire, are a Commercial Insurance Brokerage that specialise in risk management solutions by making businesses more resilient against loss. During the global pandemic, the team have been working tirelessly to help their clients and surrounding businesses receive help and find the solutions they need. Whether it’s creating… … MORE

Read more
May 19th, 2020

Inspire your brand ambassadors with an office transformation

When thinking about their brand, a lot of companies focus their efforts on  outgoing strategies; whether that’s marketing, packaging or advertising campaigns. However, the danger in focusing solely on your outgoing offerings is forgetting the people at the centre of your business – your staff. If you look after your people, they’ll be the best … … MORE

Read more
May 12th, 2020

Protecting your IP – Matt Sammon

Starting a new business is an incredibly exciting time. There’s a lot to prepare in order to launch successfully. Something that’s often overlooked is intellectual property, whether that’s researching it, registering it or protecting it. At Sonder IP, we specialise in helping businesses protect the things that matter. We’ve  brought together some simple advice to… … MORE

Read more
May 5th, 2020

What is The Northern Affinity?

What is The Northern Affinity? We often get asked what we do and how we do it.  You can see the pages on our site about what we do for our partners and also the services we offer.  Watch this short video, to hear it in our words and the words of our partners.  

Read more
April 28th, 2020

The Northern Affinity Partners Meeting – Friday 24th April 2020

Last Friday, we hosted our second virtual partners meeting. It was brilliant to see so many familiar faces and catch up. We’re all getting smoother with running the old Zoom meetings now! We were pleased to welcome several new partners to The Northern Affinity at this month’s meeting. Thanks for joining us and it’s fantastic… … MORE

Read more

Spreading your word... world-wide

Register Interest