How to maximise your presence on LinkedIn

Because of the very nature of The Northern Affinity, we spend a lot of time on LinkedIn. This online networking platform allows users to build up their connections and curate a feed of like minded business people who might be the key to their next big opportunity. Many of our partners are very active on LinkedIn. You can find each of their profiles at the bottom of their partner pages. Today, we wanted to discuss just a few ways you can get yourself noticed on LinkedIn and maximise your results from the platform. 

Make sure your profile is complete.

Think about it. You wouldn’t show up to a job interview with half a CV would you? Consider your LinkedIn profile as your online CV. It’s other people’s first impression of you and as we all know, you don’t get a second chance at a first impression. This is when it’s a great idea to make sure your brand assets are all aligned, a clear branded LinkedIn banner and profile photo will help you stand out from the crowd and let people know what you’re all about. 

LinkedIn will guide you through the process until your profile is complete. It looks great to have recommendations and endorsements from former or current colleagues on there for good measure. Who wouldn’t want their experience and references all in one place? 

Connect with the right people.

The more people you connect with, whether they’re in your industry or not, the more LinkedIn will start recommending your profile to others. Not only is this a brilliant way to connect with people you know and hear their professional updates, you can connect with those who inspire you. Fill your feed with educational, inspiring posts. There’s always something to learn from the people around us and filling your connections with a diverse group of people is an excellent way to achieve this.

Engagement gets you noticed.

Much like the real life working world, you get out of LinkedIn what you put in. If you’re someone who set up your profile and hasn’t looked at the platform since, chances are you won’t be getting much return. However, if you’re active and engaging on a variety of posts, whether that’s liking, sharing or leaving an encouraging comment, the chances of you then showing up on more people’s feeds is significantly increased. Who knows who may spot you down the line? 

This is when becoming part of a community like The Northern Affinity can be really beneficial. You have a ready made group of cheerleaders ready to sing your praises and help you get noticed by your future connections.

Did you see our LinkedIn live with Judy Parsons? We discussed general tips for improving your engagement and activity on LinkedIn as well as some tips and tricks to make your profile the best it can be. To hear more details or for more information on how to become part of The Northern Affinity, please get in touch with us today.

How have podcasts shot to success?

The earliest podcast dates back to sometime in the early 2000’s but it wasn’t until the 2010’s that the medium really started to gain momentum. Currently, the number of podcasts available is fast approaching 1,000,000. Despite a world that’s dominated by so much visual content, listeners have continued to grow year on year. Whatever you’re interested in, there’s probably a podcast for that.  

So, the question is: how did this new form of radio become one of the most successful forms of media on a global scale? After all, the average marketing video has roughly 60 seconds of audience attention before someone will switch off. So how does these episodes (usually lasting around an average 40 minutes) still listened to for 90% of their duration? Let’s take a look. 

The ability to multitask.

Unlike TV, film and online video content, consuming podcasts doesn’t require you to be stationary for any length of time. You can be going about your business all while catching up on the latest episode of your favourite show. Some creators film their episodes and upload them to YouTube but the primary way of consuming the medium is still simply listening. 

The most common instances people choose to listen to podcasts are while driving, working out, and doing household chores; likely because they can improve what can be a mundane task. 

There really is something for everyone. 

Variety truly is the spice of life. This year, the top five categories have been society & culture, business, comedy, health, news & politics. Every one of these categories has numerous sub sections and sub categories to suit every need and niche you could possibly wish for. 

We all love listening to discussions about the things we’re passionate about. Often, we want to learn as much as we can about a topic and podcasts often allow us to become experts in our own right. Alternatively, comedy podcasts serve as pure and simple entertainment; a way of escaping day the day. There’s even podcasts to help with you guided meditation and getting you off to sleep at night. 

Building communities.

The more popular these podcasts have become, their audiences have grown both in size and diversity. Much like beloved TV shows and films, devoted fans find one another and form communities. Such is the popularity of podcasts, many of them have gone on to write accompanying books, release additional merchandise and even produce live shows to international acclaim. 

For example, particularly popular podcasts are now seeing the demand to take the shows on the road. Some have played large, prestigious venues around the world. Their dedicated fans flock to the theatres to hear additional material and get to know their online community. 

There are a number of popular business podcasts available for those wanting to work on personal development, hear stories from other like minded people or have a laugh at some of the failures we all make along the way. 
A number of our partners already host successful podcasts, sharing their expertise and unique point of view. If you’ve always wanted to start a podcast but not quite known where the best place to start is, The Northern Affinity is now offering podcasting as part of our services. You can find more information here.

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