Why we should support our local independents.

In The Northern Affinity, we love that we work with so many small businesses. It’s a great way of building community, developing leads and working collaboratively. However, it’s still challenging for independent businesses to make their initial mark. This week, we’re taking a look at why it’s so important to support local, independent businesses.

Keep your community varied.

Local businesses give the community flavour and personality. More people are making a point of seeking out unique, local gems rather than reverting to the ‘safe option’ chains. We’ve said it once and we’ll say it again, never underestimate the power of referrals

A community of varied businesses can even have a direct impact on tourism in the area. For example, places like Camden Market are full of independent businesses and drive thousands of tourists and consumers there every year. Their uniqueness and independence is something that is celebrated.

Does your town have a talking point? If you stumble across a local surprise, spread the word! Take your visiting friends to your favourite breakfast spot. Tell them about that amazing service you found. 

Meet the people behind the products. 

Consumers are making more of an effort to know exactly where their products and services come from. The advantage of purchasing independently is not only being able to get to know the story behind the product, but getting to know the people behind the business.  

Make the most of the personal touch. Your locals can tell you all about the area and refer you on to other independents and offer customer service that’s second to none. Even customer retention of 5% can drastically improve overall profit down the line

Support the local economy.

In its most basic form, when you shop local, you know your money has a better chance of staying in your community. Compared to buying from large chains, research showed that nearly double the amount of money from your purchase will be paid forward to the local economy, pretty good right? Not only this, you’re helping an entrepreneur get their foot in the door of business. 

Knowing what’s available in your area also means gaps in the market can easily be identified. Leave the way open for potential entrepreneurs to get up and running with just the service or product that you need. 

Statistically, there has been an increase of people wanting to make the most of their local independent businesses. From greengrocers and gardening services to secret brunch spots and mortgage advice, business communities grow and thrive with support from local people. If you’re starting out on your business journey, take a look at your local networking events. We looked at the importance of finding your business tribe in our previous blog. If you would like more information about The Northern Affinity and how we can support you, please feel free to get in touch today. 

Why are is the number of self-employed workers still rising in 2020?

The number of self-employed workers has been on the up in the UK since 2001. They now account for around 15% of the working population. The figures dramatically increased after the 2008 recession forced a lot of larger companies to downsize their teams. Suddenly a ‘job for life’ wasn’t such a guarantee. But why is the number of those taking the leap in to self-employment still on the rise in 2020?  

Addressing the work-life balance.
Life should never be all work and no play. The phrase ‘work-life balance’ still feels like a bit of a buzz word but an increasing number of studies show that it is something to address. With burnout in the workplace causing a rising number of serious physical and mental health issues, the WLB is not something to ignore.

Becoming self employed is not without its challenges. According to statistics, those who are self-employed tend to work more productively and gain greater gratification from their efforts. Flexible working hours allow you to tailor your day to best suit your body clock and life commitments; allowing you to be more productive during your working day. 

I want to take control of my work.
For a long time, the ‘side hustle’ wasn’t seen as a viable option for making a living. Nowadays it’s celebrated. More people than ever are choosing to follow their passion in life and turning it into a career, even if it means facing more challenges than they would have done in employment. 

Studies suggest that autonomy makes for more satisfied and productive workers. That’s what makes being your own boss so desirable. As well as being able to decide what projects you do and don’t take on, choosing your own hours in which to do those projects can make your working life much more gratifying. 

The growing popularity of apprenticeship schemes and training programmes gives young people a better sense of ownership over their work. Entrepreneurship is encouraged from a young age. Social media is largely held accountable for the large rise in young people becoming part time self-employed. Whilst it isn’t a traditional career path, the new age of digital advertising and influencer culture is a huge market. It means an increasing number of young people are able to make money from the comfort of their own bedrooms. 

Looking after mental health and wellbeing has become a bigger priority. Part of that is negotiating the best working life possible. With this in mind, it’s hardly surprising the number of people choosing to step away from the traditional 9-5 continues to rise. Technology advancements and the development of coworking spaces have made it easier than ever to start a business anywhere at any time; allowing more people to follow their career dreams and make them a reality.

Finding your business tribe – the benefits of networking.

Maybe we’re biased, but we think networking groups are a pretty good idea. Whether you’re a regular at your group’s weekly meeting or part of a social media message, there’s a community out there for everyone. There’s many benefits to joining a group; we think we can sum them up to three main wins. 

Business

Whenever starting a new business, it’s important to be visible. A community can help get your business on the map and get your name out to a whole range of new clients. Some argue that visibility is as equally important as ability. Never underestimate the power of a word of mouth referral! 

There are many opportunities for business collaboration when you join a networking group. Your product or service might be the missing ingredient for someone else’s growth. Utilise your new connections to get a fresh perspective on business challenges and get lots of fresh ideas on how to move forward.

Education

Once we get older, we forget that we have a lot to learn. There are many opportunities to share knowledge when part of a network. Often groups will have guest speakers specialising in their particular field. You might even realise that that speaker is the key player in helping you implement your latest idea. 

Take advantage of the variety of different businesses you meet. You might meet the person who can help you elevate your business to the next level over a cup of tea! Don’t be afraid to ask questions. Chances are, you will be able to get an answer to every question from your new connections. 

Social

Working from home or on your own, whether you’re self employed or not, can be lonely. One of the most obvious benefits to finding your business community is the social life that comes with it. 

Business can be a tough game. It’s important to know you have others around that understand your challenges and can offer support when times get tough! Networks will often hold events for their partners. You can catch up with your connections and hear from many inspiring people in other fields. The Northern Affinity’s next partner event will be held on Friday 28th February and is open to non-partners so if you’re looking to find your business tribe, please book a place today. 

Finding your community in business boasts many different benefits. Whether you’re aiming to make new connections, learn something new or just looking to make some new friends, there’s something for everyone. If you’d like some more information about The Northern Affinity and how we can connect your business to other like minded professionals, please get in touch and arrange a meeting today.

The Northern Affinity Partners Meeting – Friday 31st January 2020

We enjoyed a fantastic partner event on Friday. It was a great opportunity to connect and share valuable knowledge. We will be hosting these events on the last Friday of every month at the Northern HQ

Business and Brand Strategy

Distinguishing a clear business and brand strategy can be confusing. However, we were lucky enough to hear from Brenda Etchells (Carduus Ltd) and Fliss Lee (Honest Folk) about combining the two to find the ‘sweet spot’ where your business values meet your customers values to create one cohesive strategy.

We have all experienced a business who don’t seem to practise what they preach when it comes to company values. We discussed at length the importance of defining your values; not just by using positive buzz words you think your customer wants to hear, but by delving in to what really matters to your customers and ingraining these in the way you run your business. 

Using some interesting examples, we learnt more about what makes up branding (it’s more than just a logo!) and how making some simple changes can strengthen your brand and help towards achieving your business goals.

 

Sales Mentality

In the afternoon, we welcomed Pete Evans (Ventas Sales) who took us through the sales process, with a difference. Identifying your sales mindset and knowing where your weaknesses are will ultimately improve your performance. Even simple things like putting your phone away before a pitch can make all the difference to your mindset when entering the room. 

One thing we often forget with sales is the importance of practising the process. Grab a friend or your business partner and go through your pitch so you’re confident before stepping into the room with the big players! There were lots of useful things to take away and I think we will all be spicing up our sales process and improving our mindsets to make sure we achieve our goals in sales.

The Northern Affinity News

Yorkshire Meetups

We are very grateful that many of you travel from far and wide to come and connect which is why we’re looking into arranging some future sessions in both Huddersfield and Harrogate to expand our community at The Northern Affinity. 

Dates for your diary: 

Our second round of peer group taster sessions will be running on Wednesday 26th February.
There will be a free open-day for hot deskers on Wednesday 27th February. Please share this with your connections who may be interested in trying out the co-working environment.
Sarah Bradley will be running a HR clinic on Wednesday 27th February for anyone wishing to discuss their HR strategy.
The next peer group coaching session for The Northern Affinity partners will be taking place on the morning of Friday 28th February before the next partner meeting. This meeting will be open for non-members to attend so please invite your connections along. Please contact Michael to reserve a space. 

For further details on The Northern Affinity and any upcoming events, please contact Michael.

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